What Is A MLM Sponsor?
by Paul Pierce
Are you
a MLM recruiter? Or are you a MLM sponsor? There is a
gigantic difference. A recruiter is effective at
“signing up” people, and then moving on to “sign up”
others. The recruiter seems to be in a frantic search to
find superstars among the crowd, and his way to “find”
them is to “sign them up” and then watch and wait. The
recruiter believes in “love ‘em and leave ‘em. He
expects the superstars to eventually rise to the top,
and the others to eventually quit.
The
sponsor has a different attitude. He believes that any
person worth sponsoring is worth developing. The sponsor
believes in “marrying” the people he sponsors.
The
recruiter believes in the “one-night-stand”.
The
recruiter is a traveling salesman; once he has sold you,
he is gone.
Being a
sponsor is an ongoing, continuing activity. It is this
ongoing activity that creates loyalty to the sponsor,
and gives the sponsor serious credibility. The sponsor is a helper/teacher who wants you to
have the training and tools you need to be successful,
and the encouragement to keep plugging.
There is
also a transferable concept here. Your sponsor wants you
to be a sponsor. A sponsor develops other sponsors by
deliberate, careful help and encouragement. A recruiter
expects a born superstar.
I have
six sons. Each time that I went to the hospital nursery,
I was a proud father of a baby boy. As I looked at those
babies in that nursery, they each had a card that read
either “boy” or “girl”. Not one of those cards read
“superstar”. In all those trips to the nursery, I never
found one superstar. Superstars are “made”, they are not
“born”. They are “developed”. Making a superstar takes
training, encouragement, help, patience, and time. It
takes being a sponsor.
What
does it take to become a superstar? It take a lot of
attitude-type things, such as confidence, commitment,
determination, credibility, etc. Where do these
“attitude” type things come from? They are learned.
They are taught. They are “caught”. Here are the stages
of the development of a superstar.
1. Have
a real sponsor.
2. Learn to be a real sponsor.
3. Develop others who will be real sponsors.
4.
Teach them to teach others to be real sponsors.
The
secret to Networking success is found in this: the
recruiter is not building a “multi-level” organization,
it is all one level (and most of them will quit).
The
sponsor is building a duplicatable system that can run
downline through his organization. This builds a
powerful downline because it is built deep and strong.
What is
the difference between a recruiter and a sponsor? It is
the difference between “hype” and “help”. The sponsor’s
job begins when you enroll; the recruiter’s job is done
when you enroll. The goal of the recruiter is to sign up
people. The goal of the sponsor is to train leaders.
Before
asking yourself which you want to be, ask yourself which
do you want your upline to be. Remember, you are the
upline to other people. The key to success in Networking
is found in two rules:
1. Be
a sponsor.
2.
Keep being a sponsor.
Copyright
2009, Paul Pierce
Paul Pierce has been a Networker for 27 years, 20
years full time. He is an ordained Baptist minister, and a
degreed Chemical Engineer. He has been a top
distributor in four Network Marketing companies. He has
built 100,000 downline Teams in four major MLM Companies, using
his unique Sponsoring System
for People Who Don't Like to Sell.
Paul R. Pierce
29522 Benjamin Dr, Wesley Chapel, FL 33543
Recorded Training:
1-212-990-6182
Phone: 813-907-2523
Business Training Blog:http://greenwoodhealthmentor.blogspot.com
